Client: Albany Leadership Charter School for Girls
Responsibilities: Graphic Design, Art Direction
Created While Working At Elevation Ten Thousand
ALCS' mission is to prepare young women for academic and career success. The school works to provide free tuition for many families and create a welcoming, inclusive environment. For this initiative I balanced their need for a fresh new logo and their desire to pay homage to their previous identity.
Once the logo was created, I built comprehensive brand guidelines for their team to use going forward. We started the relaunch on social media with updated brand assets, diverse photography, and ads geared to speak to students and parents alike.
